Addition to prescription drugs among elderly Annotated Bibliography

Addition to prescription drugs among elderly - Annotated Bibliography Example Administration on Aging. Retrieved from http://www.aoa.gov/AoARoot/AoA_Programs/HPW/Behavioral/docs2/Issue%20Brief%205%20Prescription%20Med%20Misuse%20Abuse.pdf The Administration on Aging (AOA) (2012) described the problem of prescription medication misuse and abuse among older adults, which is already a public health problem. Misuse and abuse of prescription drugs refer to non-medical use of prescription drugs. The brief argued that the elderly is prone to misuse and abuse of drugs that can have negative interaction effects. If some of the elderly are already abusing and misusing prescription drugs, the risks of abusing other drugs may be present and result to greater health problems. Costello, R.B., Leser, M., & Coates, P.M. (2009). Dietary supplements: Current knowledge and future frontiers. In C.W. Bales, & Ritchie C.S. (Eds.), Handbook of clinical nutrition and aging (2nd ed.) (pp.553-634). New York: Humana Press. Costello, Leser, and Coates (2009) noted that, though some kinds of herbal medicine have been found to be effective, its lack of regulation makes it hard to study how it works and what its toxicity levels are. They asserted that very few of current herbal medicines are tested for efficacy and toxicity levels. They explained that interaction risks between herbal supplements and prescription drugs of the elderly are high because the elderly tend to take in more medicine than younger adults. These researchers also talked about the dietary needs of the elderly that must be balanced with prescription drug effects. Djuv, A., Nilsen, O.G., & Steinsbekk, A. (2013). The co-use of conventional drugs and herbs among patients in Norwegian general practice: A cross-sectional study. BMC Complementary and Alternative Medicine, 13, 295. Retrieved from http://www.biomedcentral.com/1472-6882/13/295 Djuv, Nilsen, and Steinsbekk (2013) conducted a cross-sectional study to understand the co-use of

A Philosophical Review of Nature's and Animal Rights Essay

A Philosophical Review of Nature's and Animal Rights - Essay Example In contrast, Tom Regan disputes that there is a difference between ‘having an interest in something’ and ‘taking an interest in it’ (Varner, 1998, 55), which then implies that domestic species, being mindless species, have innate biological interests. Regan thus defined biological interest in this way: â€Å"the two senses really are logically distinct: A being can be interested in something that is not in his interests, and something may be in a being’s interest despite the fact that he is not interested in† (Varner, 1998, 55). This means that domestic species, having no conscious desires in any way, have biological interest of their own. Regan added that plants and objects can reasonably be thought to have biological interests, since both have intrinsic values in their own breed. On the other hand, Gary Varner (1994) argues that if all living things have biological interests, then it is implausible to prevent spoiling countless biological int erests of others. Varner cited John Passmore’s passage to define biological interest: â€Å"the Jainist principle [of avoiding harm to all living things]†¦ is far too strong. This is the more obvious now that we are aware of the minute living organisms which everywhere surround us. In breathing, in drinking, in eating, in excreting, we kill. We kill by remaining alive† (as cited in Varner, 1998, 77). This implies that nonhuman animals and plants have biological interests of their own, but lose these biological interests when confronted with the biological interests of human beings. However, if domestic species do not have biological interests, it is still possible that they have inherent or intrinsic worth as shown by the arguments of Paul Taylor, Tom Regan, and Peter Singer. First, according to Taylor (1981), to argue that a nonhuman animal has inherent worth is to assume that its interests [Taylor believes that domestic species have biological interests] merit t he respect and thought of every moral agent. Moreover, the recognition of its interests has intrinsic value, to be realized as an objective and on behalf of the being whose interest it is. Taylor further argues that inherent worth is â€Å"not some mysterious sort of objective property belonging to living things that can be discovered by empirical observation or scientific investigation† (Taylor, 1981, 204). Hence, to say that a domestic species, which would not exist without human interference, have no inherent worth is wrong since, according to Taylor, inherent worth cannot be determined by inductive reasoning or sense perception. Ultimately, Taylor (1981) believes that inherent worth is a â€Å"value that is ascribed to nonhuman animals and plants themselves, independently of their relationship to what humans judge to be conducive to their own good† (p. 204). Hence, with or without human interference, domestic species have inherent worth. Similarly, Tom Regan states that â€Å"the presence of inherent value in a natural object is independent of any awareness, interest, or appreciation of it by any conscious being† (Varner, 1994, 26). Domestic species have inherent value, and it is equal to that of human beings. The lack of intellect or reason is not a justification to say that nonhuman animals do not possess inherent value. Likewise, Peter Singer claim that if a nonhuman animal has a particular feature, like biological inter

Health and Social Care Essay Example for Free

Health and Social Care Essay P2: Describe the Origins of Public Health Policy in the UK from the 19th Century to the Present Day. 1837- The law started registering births, marriages and deaths and began to notice differences in areas. This was because of diseases going round and many people were dying. They wanted to figure out where about the illnesses were most common. 1848- The Liberal government brought the Public Health Act into law. 1849- Unfortunately, a massive amount of 10,000 people died from the disease cholera. 1853- Vaccination for smallpox was made compulsory and started by Edward Jenner; this was because a great amount of people were getting ill and dying from it. 1870- The government forced local authorities to educate people about diseases, so that they then knew and could learn about them and help to prevent any more. 1875- Public Health Act forced local authorities to provide clean water, have proper drainage and appoint medical offices for each area. This was to improve deadly diseases and illnesses which were continuing to harm people. 1906- In this year free school meals law came about. 1907- Medical school examinations for children were introduced. 1918- The British Prime Minister Lloyd George promised soldiers returning home from the war, ‘Homes fit for Heroes’. It was important for people to have a good home environment. 1921- The local authorities were required to set up TB clinics. 1934- The government passed the free school milk act and local councils were encouraged to give poor children free school meals. This was because they were unfortunate and were not getting the correct amount of food and drink and it could have affected their health. 1942- Sir William Beveridge published a report on the best way of helping people on low income. 1944- Clement Attlee created the NHS based on the proposals of the Beveridge Report white paper published. 1948- On the 5th July the new NHS was launched. 1970- Margret Thatcher became the new Secretary of State and demanded cuts on four main areas: further education fees, library book borrowing charges, school meal charges and free school milk. 1980- Black Report came about, discussing inequalities in health between the rich and poor. It aimed to reduce child poverty, reintroducing free schools meals and milk, improving housing, employment, schools and more. 1998- Acheson Report, Acheson was asked to review inequalities in England and identify priority ones for the development of health. 1999- â€Å"Saving Lives Our Healthier Nation† this was what the Labour government released as a health strategy. P1: Describe key aspects of public health strategies. There are many strategies that have been used and have had a positive and a negative outcome when tried out in cities. Firstly, monitoring the health status of the population, this is where tracking changes and alerting people to potential problems would happen. An example for this would be ‘Census’ this where every 10 years since 1801 the nation chooses one day to do the census survey. In the survey it consists counting all people and households. Overall it’s the most complete information source that the population that the nation has. The most recent census survey was held on the Sunday 27 March 2011. Identifying the health needs of the population is a strategy that can and has been used within the population. In this strategy we are identifying implications of trends and patterns to services. A good example is in schools or any type of educating/studying places or just general talks where people are being taught about diabetes, better dieting and exercise. This would help peoples health increase more by having the knowledge about this. In addition, another strategy that has been used around the population is to develop programmes which would then try and reduce risks and screen for diseases. Doing this would reduce ill health by looking at and identifying people that are at risk and then promoting health. Years gone by the population have tried this strategy; for example, doing cancer research, advertisement programmes to let people know and smear tests. Controlling communicable disease, this is where programmes and schemes are made and brought out that are immunisation programmes which are there to reduce the impact of diseases. The nation for many years and are continuing on doing the same have TB injections. This is an example of controlling the communicable disease. These injections are there to immune human bodies to illness and disease which is called Tuberculosis. Furthermore, another strategy when it comes to public health is promoting the health of the population. Many companies and groups of people have experimented on trying to accomplish this. By doing this they have been promoting health activities to improve their health and their fitness. A lot of the programmes are basically trying to engage people so they understand they need to improve their health so they don’t turn obesity and generally just too improve and increase their fitness level. Planning and evaluating health and social care provision this is where the nation is accessing and impacting of health services. In every city there needs to be health services to help anyone that is in need. One of the services that are in many cities is the contraception service. These are companies that give tips and advice to young people that are sexually active. They also hand out free condoms so young girls don’t get pregnant when they are not ready and don’t want too. Finally, target setting, this is where targets are all set to reduce disease and to improve health. For example, pregnancy is a target where the nation wants to reduce how many young girls get pregnant. To reduce this contraception is purchasable in every supermarket, pharmacy’s etc†¦ In addition, there are companies that give away free contraception to reduce teenage pregnancy. Not only does contraception help prevent pregnancy but prevents people catching sexually transmitted diseases like HIV, Chlamydia and syphilis. M1: compare historical and current features of public health. Things that happened years ago have all changed to nowadays; either by a few changes but still very similar or dramatically changed in a positive way. Firstly, access to medical care. Years ago medical care in the 19th century was not very good. The hospitals were very basic, many beds in a large room (ward) there were very rarely curtains around the beds for privacy because in those days clothes were short and extra material would be made into clothing. Also, they may not have been very clean, they were hygienic to work in but for people that were very ill they may of made that person more poorly. Clinics were similar; they had the basic bed to check patients on and the small amount of medicines. Not all the time did they have the correct suitable medication for patients. So some patients may have had to suffer for longer than what they should off because it was hard to get medication that was going to cure what the patients had. They had doctors but not many; there would probably be one in each area. For them it would be hard work because if hundreds of people became ill they would have to try and cure and help all of them as soon as possible before anything spread to others or if it became worse. Nowadays, everything has improved since the 19th century. Hospitals are extremely huge with thousands of beds and many nurses and Doctors that are there to help and make people better. The beds and wards are much more advanced now; each bed is a medical bed than can be adjusted electrically. There are also curtains and clean beddings on each bed and gets changed more regular than what it would of years ago. Millions of pounds have been spent on machinery in the hospitals that help prevent patients getting more ill than what they are. For e.g. Ventilators they help people breathe if they are not capable to do so themselves while there body is mending itself. Clinics that we have in the days have improved over the years. If anyone has a problem they can walk in to a clinic or make an appointment at the Doctors/Pharmacy to be checked out. Most often, people that need medication are prescribed for their medicines and can get it straight away. Or if not straight away, within in the next day or so if it is needed to be ordered in. There are many more Doctors in each area, so it is easier for people to be seen to when they have a problem or not feeling very well. This is good because if there was an illness going round and a lot of people were getting it, the Doctors could help prevent other people catching it by asking them to come in and be immune with medicine so they do not become ill. Housing in the 19th century was extremely poor. In March 1840, the government were so concerned about sanitation and living conditions that they set up a Parliamentary Health Select Committee to report on Health of Towns. Its findings revealed the scale of overcrowding; this was causing extreme filth and diseases that resulted up in a widespread death. There would be a bunch of houses probably in a group of 10 that were in a block, usually with a down stairs and upstairs. For middle class people families would be living in 1 room together or if they had enough money and they were lucky they would get half of a house. All the houses would share the toilets which were outside the buildings. This caused a lot of disease because of all the natural waste of other people that others had to be around and had to use the toilet after when they wasn’t clean at all. People would become very ill and then it would spread to others which caused a large amount of people in an area to have a serious illness which most probably would lead to death. These days, housing has increasingly changed. They are much cleaner and people own them there self and do not have to share unless it isn’t their property and it’s a home that holds many people. People also rent houses that they can then say its there’s until they move out and is then owned by someone else. People have money for cleaning products to clean their house which is good because if nothing was cleaned people could become poorly from filth that can cause infection’s and diseases that people could then catch. Each and every house has either 1 or more toilets within the household. Neighbours do not have to share a toilet outside the house like they used too, they all just share within their house mates, which is so much cleaner. However, even though the housing conditions have improved by a lot in the past years, there are still some areas that are poorly looked after which affect people living around there. There are council houses all over each city that people live in but they do not own it it’s the councils and usually these houses are not in the best condition because people in it cannot afford to look after it properly. Many new drinks were invented in the 19th century and early 20th century. India Pale Ale was first made about 1820. Pimms was invented in 1823. The first golden lager was invented in Bohemia (Czech Republic) in 1842 by a man named Joseph Groll. The widget for beer cans was patented in 1985. Back in the day there were quite a few drinks about and people would happily drink them. Even if they didn’t know what was inside of them. It was mainly work men that consumed the most. After work they would head to a bar of somewhere that sells alcohol and they would have a few people they went home to see their family. Through the 1800’s young children could drink there was no law to say there was a restricted age on drinking alcohol. However in 1923 a law was passed in Britain banning the sale of alcohol to people under 18. People may not of known how much they could drink until it would become dangerous. People were drinking non-stop at some points a then became very poorly. In Britain these days, the same law is around for the no drinking unless 18 years or over. However, when buying alcohol now if the person looks under the age of 25 years the person that is selling the alcohol needs to ask for an ID to make sure they are not selling it to someone that is under aged. Britain has also been known to be called ‘Binge Britain’ this is because so many people binge drink every week. Every night and especially on the weekends a lot of people end up in hospital getting their stomach pumped because they have consumed too much alcohol and have passed out because they are so dehydrated and their body cannot handle any more of the bad liquid. Income from the 19the century to now has changed massively. Years ago people would work hard and for long hours of the day and get paid such small amounts. In the 1800’s wages and average living standards were extremely low and 45% would actually amount to very little. In 1834 the weekly wage of an average agricultural worker was nine shillings. Its the equivalent of 45p and would be worth just under  £48 today. A lone mother would get just over four shillings a week, roughly the equivalent of 20p, which would be worth an estimated  £19 today. This could of and most probably effected peoples health because they may not off been able to afford certain products for themselves or their family. Someone may have been poorly and needed particular items to make them better and if they couldn’t be bought then that person would have to suffer, Nowadays wages are different to what they used to be.

The Purchase Of Detergent Powder In Brazil Marketing Essay

The Purchase Of Detergent Powder In Brazil Marketing Essay Following is the consumer behaviour with respect to the purchase of detergent powder in Brazil explained through consumer decision making process. Product Choice Evaluation of options Information Search Problem Recognition Post-purchase Evaluation Problem Recognition: According to Solomon et al (2009) the problem recognition occurs when there is a gap between the desired state and actual state of a consumer. From the case inferred that, People in north-east region of Brazil wash clothes more frequently and they see cleanliness of clothes is part of their culture. They will change their detergent powder if they felt that their clothes are not clean enough. Most of the families own a washing machine in south-east region. People in this region perceive doing laundry as a duty and find ways to make process easier. They will change their detergent powder if it is not to their expectations. Information Search: Solomon et al (2009) stated that once the problem is recognised consumer will do an internal and external check to find possible solutions that might solve his problem. Women in the north east region wash their clothes in public laundry. This gives them the option of taking advice from their peer group in choosing the detergent powder, or point of purchase advice from the store owners or from their past experience apart from information through advertisements. On the contrary, Southeast consumers wash their clothes alone at home since most of them own a washing machine. Therefore, their information search is restricted to television advertisements and the advice from small store owners. Evaluation of options: Solomon et al (2009) stated that once consumers identify the possible solutions they will evaluate the alternatives using their respective convincing attributes to find the best solution which can solve their actual problem. The prominent attributes for majority of the Brazilian consumers are price, power of the detergent, brand and their past experience. Product Choice: According to Solomon et al (2009) while making the final choice on purchasing or using a product consumer is influenced by some factors. There are three main categories which will influence the consumer decision, 1. Internal influences 2. Situational influences 3. Social Influences 1. Internal influences on consumer decision From the case inferred that people in north-east region are highly sensitive to price than to the brand itself. Whereas in south-east region people are more brand conscious and go by their top-of- mind awareness. 2. Situational influences on consumer decision The Belk (1975) cited in Sydney et al (2000), has defined five situational variables which can influence the consumer purchase at a particular moment and place. They are Antecedent states, task definition, physical surroundings, temporal perspective and social surroundings. While purchasing a detergent powder, people in north-east region are influenced by the antecedent states (Brand preference and price sensitivity) where as in south-east region people are influenced by physical and social surroundings like display place of detergent powder in the store. 3. Social influences on consumer decision Solomon et al (2009) stated that consumer evaluative criteria generally vary across social class because of their variations in education, attitudes, values, income and communication style. Most of the women in north-east region are under same economy class and share a common washing practice of washing their clothes in public laundry. Therefore, their decision on purchasing detergent is directly influenced by these social groups. Post-purchase Evaluation Solomon et al (2009) stated that after purchasing the product consumer will evaluate how good a choice it was. The result of this evaluation is consumer satisfaction or dissatisfaction on the product. Table1 shows the list of attributes used by Brazilian consumers to evaluate detergent powder. Table 1 North-east Region South-east region Ability to clean and whiten clothes. Smell of a detergent powder. Ability to remove stains. Easy packaging. Ability to clean and whiten clothes with less effort. Key industry players in Brazil detergent powder market: Unilever at a glance: Unilever has started its operations in 1929 and launched its most successful brand OMO in 1957. Unilever is the leader in detergent market of Brazil with an 81% market share achieved with brands like OMO (Favourite brand of Brazil), Minerva (brand sold as detergent and laundry soap) and Campeiro (cheapest brand of Unilever). Unilever wanted to increase sales by adopting penetration strategy. For the same, they launched their favourite brand OMO with four extensions viz. OMO Multicao, OMO Progress, OMO Cores and OMO Maquina. Each brand had its unique characteristics to target the diversified consumers. Procter and Gamble at a glance: Procter and Gamble started its operations in 1988 and acquired a Brazilian company Bombril in 1996 which has brands like Quanto, Odd Fases and Pop. With his formidable RD migrated Quanto towards Ace and Odd Fases towards Bold, Ace and Bold are PGs popular global brands. Procter and Gamble is in second place of Brazilian detergent market by holding 15% of market share. Procter and Gamble strategy is to enter the market by acquiring the local firms and their distribution channels. This seemed a cost effective strategy than developing own distribution channels. Local Manufacturers: A local brand Invicto is holding a 5% of market share in Brazilian detergent market. Invicto is the cheapest brand in north-east region of Brazil. Invicto follows a concentrated marketing strategy through mainly targeting the low-income consumers. Unilever SWOT Analysis: Strengths: High Brand Recognition: Unilever brands are highly recognised in the north east part of the Brazil. Market Penetration: High percentage of consumers in north east region of Brazil bought at least one unit of OMO or MINERVA which are the brands of unilever. Top of Mind Awareness: we have best results for the top-of mind awareness for unilever brands in north east part of Brazil. Unilever is a worldwide recognised company with a portfolio of 1600 brands which includes 45 key detergent brands. As of 1996 Unilever is a leader of the detergent market sector in Brazil by holding 81% market share. Pioneer of consumer goods industry in Brazil. Weakness: The price of OMO is perceived as high than all the detergents available in north east part of Brazil. The cheaper brand of unilever Camperio is perceived as a low-quality brand in the market. Except OMO, the other brands of unilever are perceived as low quality than the main competitor brands Bold Ace. Unilever is facing a big distribution problem in distributing his brands to the approximately 75,000 small outlets spread over north east region of Brazil, which are the key shopping areas for low-income consumers. Opportunities: Federal and local governments providing tax incentives to companies investing in the north east region of Brazil. The detergent market in north east region of Brazil is growing with an annual rate of 17%. Women in north east region wash clothes more frequently and they see cleanliness of clothes is part of their culture. Strong economic recovery in 1995-1996 leads to increase the purchasing power of low income consumers by 27%. Threats: Standardization of strategies is not possible with the socio-culture differences among the two region of Brazil. Threat from local brands is higher which are cheaper than the Unilever brands. There is a high competition from porter gamble with good worldwide marketing expertise. Market Segmentation: In a study by Sally Dibb and Lyndon Simkin (1991) stated that different customers have different needs and desires. It is not possible to satisfy all customers with a single product or service. Companies are shifting from mass marketing to target marketing strategy where the focus will be on a particular group of consumers. This process of dividing market into different groups is called market segmentation. The process of segmenting the market consists of three main elements. Segmentation Targeting Positioning Segmentation: The market can be segmented in many ways. Table 2 shows the different options for marketers to identify different segments in the market. Table 2: Demographics Socioeconomics Geography Physiological and behavioural differences among consumer Age, Sex, family, race, religion. Income, occupation, education, social class. Country, region. Purchase behaviour, consumption behaviour, attitude to product, lifestyle and personality Segmenting by Socioeconomics: In north-east region the per capita income was only around 2,250$. 40% of people in north-east region are illiterate. The lifestyle, culture and religion of people in this region were influenced by African culture. In south-east region the per capita income was around 6,600$ (more than double of north-east region). Only 15% of people in south-east region are illiterate. Most of the south-east part was influenced by European culture Segmenting by Psychological and behavioural differences among consumer: 73% of women in north-east region think that bleach is necessary to remove stains and use detergent powder primarily to make the clothes smell good. Where as in south-east region only 18% of women think bleach is necessary to remove stains. Frequency of washing clothes is higher in north-east region than south-east region. North east region people of Brazil find cleanliness of clothes is part of their culture. In south-east region most women uses washing machine for cleaning clothes, for them cleanliness of clothes is less important for self-esteem and social status. In a study by Sally Dibb and Lyndon Simkin (1991) stated that segmentation definitely will help to identify the different consumer segments but slapdash implementation will leads to failure. The segmentation process must satisfy the following criteria. Segments must be identifiable, executable, stable, marketable and controllable. In this case Unilever should segment the Brazil detergent powder market in to north-east region and south-east region. Targeting: Once identified different market segments, managers has to make decisions about how many and which customer groups need to target. In a study by Sally Dibb and Lyndon Simkin (1991) stated that the decisions would be like, Concentrating on a single segment with one product/retail brand Offering one product/retail brand to a number of segments Targeting a different product/retail brand at each of a number of segments Because of socio-cultural differences among the two regions of Brazil the standardization or undifferentiated targeting strategy will not work. The tailor made and differentiated marketing strategy will give the best results. Positioning: Positioning is not about doing something to the product it is what is created in the minds of the targeted consumers. In a study by Sally Dibb and Lyndon Simkin (1991) stated that the challenge here is to translate the needs and wants of the targeted consumers into a tangible mix of product, price, promotion, distribution and service levels with maximum appeal. North-East region: Most of the people in this region are illiterate and low income people. Most of the people in this region believe cleanliness of clothes is part of their culture. To satisfy the above needs of the consumers and to achieve higher market share in this region unilever management has to position their product as low price with high quality. South-East region: Most of the people in this region use washing machine to wash their clothes, cleanliness of clothes are less important for self-esteem and social status. People in this region are not price sensitive towards detergent powder as long as it has good quality. To satisfy the above needs of the consumers and to achieve higher market share in this region unilever management has to position their product with high quality. Portfolio Analysis: BCG (Boston Consulting Group) Matrix: BCG matrix helps marketers to find the potential brands in the market. BCG matrix for Unilever detergent brands in north-east region of Brazil. Stars: Question Marks () OMO Campeiro Cash Cows: Minerva Dogs: Brilhante High Market Growth Rate Low High Low Relative Market Share Diagram Adopted from BCG Matrix (Solomon, fifth edition) Stars: OMO has a dominant market share in north-east region of Brazil. Because OMO has a potential growth, managers have to design strategies to increase market share in the competitive environment. Cash Cows: Minerva which is the only brand to sold as detergent powder and laundry soap it has a reasonable market share in north-east region. Question marks (): Camperio has a low market share in north-east region. People perceive Camperio as a low-quality product. To increase the market share Unilever has to reposition his Camperio brand in north-east region. Dogs: Brilhante has a zero market share in north-east region. Its better for Unilever to stop the marketing of this brand in north-east region. BCG matrix shows us on which brand Unilever has to invest to increase its market share in north-east region. But how and what actually we have to do to increase the market share, marketing mix will help firm to accomplish its objectives by using product, price, promotion and place decisions. Marketing Mix: Product: North-East region: Camperio is perceived as a low-quality detergent which is the cheapest brands of Unilever. Repositioning of Camperio with new packaging and with new advertising message like Improved Quality with low-price in this region will help to increase the marketing share of Unilever. Repositioning of existing brand would be easily recognised by the targeted consumers than launching the existing brand. Repositioning of existing brand would not lead to any incremental marketing costs. In this region most of the people using OMO and the results showing that consumers are well satisfy with the quality of the product. Even the low-income people like Maria would love to buy OMO, only because of their tight budget they are going for cheaper brands. Solution to the above problem is selling the detergent powder through small sachets. Price of the product can reduce due to the small quantity which will not cannibalise the existing product. All the low-income consumers will highly satisfy when they get their high quality product in low price. The idea of selling the detergent powder in small sachet will eventually help unilever to increase their market share. Packaging should be simple and distinctive and should be based on culture that is the colour selection and the graphics. South-East region: In south-east region OMO and Minerva will go well as the people in this region are not price sensitive. Price: Use Pricing Strategy to defend its strong competitors and reposition Camperio brand with more attributes than that of competitor with less price to retain and gain the market share. Promotion: The advertising message should be different for north-east region and south-east region because there is a cultural difference and variation in literacy rate within the two regions. As Brazilians are more television watchers Unilever should go with 70% of media advertising with more emphasis on product price and availability in its different packaging sizes. In south-east region advertising message should concentrate more on product benefits. In north-east region they should go for extensive media advertising emphasizing more on product price and availability of packaging sizes to wipe out the negative perception among the consumers. In north-east region most of the people are illiterate they often depends on the advice of a retailer while purchasing a product. Marketers of unilever can use a push strategy in this case to promote their product, providing some incentives on number of sales to distributors and retailers. Place: Extensive distribution is necessary in north-east region by making the product available in small stores. Unilever management should provide some employment to the women in north-east region as sales girls to sell their products which will ultimately help to increase the word of mouth among people and sustainability of marketing. In south-east region most of the people decision on detergent powder resembles as habitual decision making, in this region point-of-purchase (ex: displaying of cigarettes near cash counter) display will help to increase the sales.

relationships in pride and prejudice :: essays research papers

Relationship in Pride and Prejudice In the novel Pride and Prejudice, written by Jane Austen, several, if not all of her characters, can confirm the belief that in order to achieve happiness one must discard their pride and in turn, replace it with self-respect accompanied by some humility. In addition, acceptance and mutual respect must replace one’s prejudice. The novel reveals four couples that live through social inconviences. The setting, although the novel does take place in many different places, is mainly broadcasted from Longbourn, somewhere in England. It is set around the Bennet family, which consists of seven members. Mr. and Mrs. Bennet, and their five daughters which of whom none are yet married. At this period in time, marriage was based a great deal upon money and reputation, not so much love and trust. When a single man entered town, he was called upon only if his financial situation was above normal. Marriage was based around land, family connections, and wealth. In many minor characters of the novel, pride is a common characteristic. Mrs. Bennet, for instance, is extremely proud when it comes to her daughter’s marriages of mercenary benefits. She is so concerned that her neighbors have a high opinion of her that her own vanity will not Proposal Scenes The first proposal scene deals with Mr. Collins's proposal to Elizabeth, this is a very odd occurrence as Mr. Collins is Elizabeth's cousin and he sort of appears from nowhere and expects Elizabeth to marry him. This is what is funny about this proposal because Mr. Collins expects Elizabeth to marry him because he is a clergy man and it would be right and proper for him to marry a lady like miss Bennett.When Mr. Collins, a tall, swarthy young man of twenty-five,arrives, he heaps indiscriminate praise on everything. He compliments Mrs. Bennett on her cooking and speaks highly of everything about the girls. In every way, he appears to be a peculiar figure. Mr. Collins asks Mrs. Bennett "May I hope, madam, for your interest with your fair daughter Elizabeth, when I solicit for the honour of a private audience with her in the course of this morning?"Mrs. Bennett agrees and tries to leave the room taking Kitty with her but Elizabeth stops her and says "Dear madam, do not go. I beg you will not go. Mr. Collins must excuse me.

All the written substance in a document Essay

Explain the importance of purpose, audience, tone, and content in academic writing. Purpose: Identifies the reason(s) why a writer creates a document. The common academic purposes are summery analysis, synthesis, and evaluation. Audience: Identifies the individual(s) or group(s) whom the writer intends to address Tone: Identifies a writer’s attitude toward his or her subject and audience. Content: All the written substance in a document ————————————————- In academic writing the purpose, audience, tone and content are important because without one the writers point will not be expressed to it s full content. The writer has to have a purpose or they will not have a subject to write about. Having a purpose is like the hart of it all because if there was not a purpose there would not be a story or a reason. When writing a writer has to think about what age will be reading his work which then will in tell how he or she is going to word there story or subject. If a writer did not think of the age of his or her readers then one would not have the vocabulary, understanding or the meaning of what is being read to them or what they are reading. When a writer writes a story it will be different then when he or she writes to friends and family. The tone is the attitude of what is being written. It is suppose to captivate the readers to make them want to continue reading till the end. With tone the writer can also express feeling and emotion by t he way they use their choice of words and exclamations. The content impacts the readers feel about the subject at the end of the story or subject that is being written about. They should be able to follow your story easily, it should flow together like a poem the story should inform them of the subject, and should not leave them with any questions at the end. In academic writing it is important to have the purpose, audience, tone, and content in your writing because they all work  with each other to make a successful and interesting story or subject.

African American and Obama Essay

In â€Å"A More Perfect Union’†, a speech given by Barack Obama, there are multiple issues addressed, with race being the biggest of them all. In Obama’s speech, his main focus is the issue of racism, and he touches on the examples of racism today and how we should cope with these problems. Obama uses various tones and experiences in both his life and the lives of others as well, to portray his thoughts on the subject. Obviously in a speech about racism given by an African American man, there are going to be mixed responses portrayed by the audience, and I think those mixed reactions are exactly what was occurring in the audience. As being part of that audience, I think Obama did an exceptional job of showing how racism is still present today, not only towards African Americans, but every other race as well. In â€Å"A More Perfect Union†, Obama not only talks about the conventional types of racism consisting of whites and blacks, but also that of all the other ethnicities we have in this country. As a result of doing this Obama presents all these issues fairly and unbiased, without concentrating too much on which form of racism applies to him the most, which would be racism towards African Americans. He makes a case that there is also racism towards Caucasian Americans, which is not usually thought of when dealing with prejudice amongst groups of ethnicities. By doing this, Obama really shows that he is presenting his concerns equally, and is no way biased towards a certain group or race in his speech. Obama talks about different types of experiences of racism in his life that many other young African American men and woman might have also experienced. And since he has such a rich cultural family, with many different ethnicities, he makes his life relatable to almost every race in America. The points he uses in his speech are both realistic and appropriate towards the audience that he is addressing, which are the voters of America. Obama had a very valid point which I think intrigued many people, when he spoke of his family situation. He explained his family background and all the different ethnicities that were intertwined within his family tree, including his white grandmother. Just like any other grandson, he loved his grandmother and she loved him no matter what her views on racism were. By presenting this background Obama made it clear that race was no boundary when it came to family life, so why could this not be the case between associates in every day life. I think this story of his grandmother is one of the most vital points in the speech. Most everyone in the audience can relate because mostly everyone in the audience would probably of had a grandmother that they loved as Obama did. Out of everyone in the audience who had a grandmother, I would almost guarantee they would love the same even if they were a different color or race, which is the point Obama is trying to make here. While Obama was giving this speech he had a very distinct tone, which I think was made known to everyone who had heard it. Listening to the speech, I couldn’t help but think of his tone as sad and disappointed. Also I think it was clear that Obama was very disappointed when it came to his feelings regarding his very own Reverend Jeremiah Wright, and rightly so. When talking about active racism going on in a country like America today, there should be no feelings other than disgust and disappointment. I believe that it didn’t take long for the audience to pick up on Obama’s tone for the speech, and henceforth this tone set the stage for the rest of the speech. Obama used his tone to his advantage when speaking and, really helped him make a more emotional speech when talking to his audience. Obama used various different tones and examples when giving his speech to the American people. The reason he did this, was to try to connect with all the different types of audiences he was addressing. Obviously he was addressing the American people, but there are many sub groups within the American people. Obama made sure to speak of racism toward African Americans, as well as other ethnicities, including Caucasian, to eliminate any bias there was when giving the speech as an African American male. Doing this was very important when giving this speech, because if all the different different audiences weren’t addressed, it would automatically be assumed that this African American man, was speaking towards his race only, and therefore isn’t taking into account the rest of the American people. If the audience would of reacted to this speech, I would assume they would think that Obama is not only an unfit candidate for president, but a morally challenged American as well. Obama’s â€Å"A More Perfect Union Speech†, was not just a speech, but a message to all of the American people that we will not succumb to racism today, as we had in the past. By addressing America in this way, I think he gained a lot of respect from people that otherwise wouldn’t have even considered voting for him in his presidential campaign. In his speech he brings up many concerns that we had as a country, and I think that he addressed those concerns as well as anybody could of. Obama presented a lot of valid points, and showed to America that he had many insightful experiences that qualified him to be a successful leader in a country such as the United States. â€Å"A More Perfect Union†, really set the stage for the new movement against racism, by giving this speech Obama changed the view of many Americans’ on the subject of racism, and I think that is exactly what Americans needed to realize.