Dominance free essay sample

The world is dominated by us, humanity, and has been for a long time, many thoudands of years. At least that is what most have believed, however, there are many who do not agree with my statement. I do not agree with my own statement. I do not believe we dominate the world in the slightest, at least not compared to how we are able to dominate it. Look at what you have done on a weekly basis, and then ask yourself just how much of what you have done has helped to make a real difference in the world, a difference that is logical in a way you can explain and feel is right, is worthy. I bet that you havent done much this week, have you? The typical person would go to work, usually at some place where they do the same thing everyday and dont even realize it. We will write a custom essay sample on Dominance or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Do you like working, if not its because you arent doing something that you want to do with your life, and if you arent doing something that you want to do with your life than you arent even dominate over your life, not as much as you could and should be. You may dominate certain aspects of your life, but there are many areas where you do not dominate, where you do not have control. This is not something you are alone in, I would estimate that almost 95% of people do not do what they desire to, so only 5% of people live their life the way they desire to, do the things that they feel will make a difference in their world and in others. I dont think that 5% of a population sound like theres much domination going on over the world, in truth, we have not subjagated the world, we have simply learned to subjagate ourselves. We are slaves to each other because we have chosen to give up the power we are entitled to as humans, who have superior power and mental abilities than anything we know of. Why do we not make full use of our gifts, when we alone are blessed with them, simple, because we have forggoten what we are capable of becoming and doing, we have listened to those who keep telling us that we are powerless and cannot rise to a higher standard. We have accepted our role as slave simply because we know no other role and are content with what we know, we do not e xplore the world that is available to all of us. Each and every one of us has something that we can choose to do that will make a difference, and each of us has something that we love to do that will make a difference in the world, all one has to do is seek it out and persist until the obstacles in the way have been overcome and surmounted. Dominance may well be ours in the future, but for now we only have the illusion of dominance, for in order to have dominance over anything or anyone, one must have dominance over oneself. So, while we do keep dominance in our grasp currently, we may one day be able to gain the dominance that we falsely claim is in our grasp. All that is required is just a tad of work and self dominance.

Environmental Impact Assessment Report For Airport Project Construction Essay Example For Students

Environmental Impact Assessment Report For Airport Project Construction Essay As an officer with a adviser house located in a underdeveloped state, you are in charge of fixing an Environmental Impact Assessment Report for a new airdrome undertaking in the capital metropolis. Supply a guideline for such a study, saying of import demands that are needed. Make appropriate premises when necessary. Introduction Environmental Impact Assessment ( EIA ) is a survey to indentify, predict, evaluate, and communicate information on the environment of a proposed undertaking and to detail out the mitigating measures prior to project blessing and execution. The EIA is basically a planning mechanisme for forestalling environmental jobs due to an action. It ensures that the possible jobs are foreseen and addressed at an early phase in the undertaking planning and design. Thus this will avoid dearly-won errors in undertaking execution, either because of the environmental amendss that are likely to originate during project execution, or because of alterations that may be required later in order to do the action environmentally acceptable. The intent of the Environmental Impact Assessment ( EIA ) study is to look into and measure the chief environmental concerns associated with the proposed airdrome. The range of the Environmental Impact Assessment ( EIA ) survey covers both the building stage and the ope rational phase of the airdrome, look intoing and analysing The effects of aircraft noise on institutional and residential countries, peculiarly at dark Increased traffic congestion in the airdrome attacks Fire jeopardies Ambient air quality Surface H2O quality Hydrogeology Impact on vegetations and zoologies Social perceptual experience, and Emergency readiness. This environmental impact appraisal ( EIA ) has been prepared as an rating and condensation of a full environmental impact appraisal ( EIA ) of the proposed airdrome in the capital metropolis, Kolkata situated in the underdeveloped state, India prepared for the authorities by the confer withing group, following the developing state, India authorities s guidelines and the methodological analysiss described in Environmental Assessment Requirements and Environmental Review Procedures and the Environmental Guidelines for Selected Infrastructure Projects. The guideline is based on ( I ) the EIA, ( two ) the airdrome undertaking feasibleness survey ( three ) field visits to the airdrome undertaking site and local authorities capital, and, ( four ) treatments with local authorities and pertinent National Government functionaries with environmental duties. The methods used to transport out the EIA include: ( I ) reappraisal of available literature, ( two ) meetings with National and local authorities functionaries ( three ) site visits to the capital metropolis of the proposed airdrome and environing countries, ( four ) treatments with dwellers near the site, ( V ) ambient noise and air quality and surface H2O quality sampling and testing in the field and in the research lab, and ( six ) application of professional cognition and experience. Outline1 Description OF THE PROJECT2 Description OF THE ENVIRONMENT3 ANTICIPATED ENVIRONMENTAL IMPACTS AND MITIGATION MEASURES4 Option5 COST BENEFIT ANALYSIS6 INSTITUTIONAL REQUIREMENTS AND ENVIRONMENTAL MONITORING PROGRAM7 PUBLIC INVOLVEMENT8 Decision Description OF THE PROJECT The undertaking consists of the design, funding, building, and operation of a new airdrome. The proposed new airdrome will be located in the capital metropolis of the underdeveloped state, which is in Kolkata in India. Description OF THE ENVIRONMENT A survey is conducted to place the ambient air quality in the selected country. The daytime noise in the locality of the site is besides surveyed. Temperature scope in the proposed country is besides identified. It is good to hold no woods near the undertaking site as at that place will non be any endangered species of vegetations and zoologies. The population at the site has to be relocated. Besides, the H2O supply has to be good and the sewage system is better to be connected to the drainage system. Finally a good beginning of electric power is critical. Impressive And Edible Table Decorations EssayPUBLIC INVOLVEMENT A societal perceptual experience study will be conducted for the airdrome undertaking by a group of societal scientists. The study will be undertaken among the occupants of the developing state s capital metropolis, site of the proposed airdrome undertaking. The societal perceptual experience study will be carried out by taking a random sample of the occupants of the capital metropolis with the primary aims of determining consciousness of the proposed airdrome undertaking, arousing from the interviewees their credence or non-acceptance of the airdrome constuction, and placing what in their ain judgement are its positive and negative effects. It is planned that, during the airdrome undertaking execution, the airdrome undertaking disposal, in coordination with the local authorities, will maintain related bureaus and the local population near the airdrome informed about the airdrome undertaking, and will bespeak their positions as the undertaking progresses. Based on audiences with the local authorities and local occupants, the airdrome building will get down. Decision The proposed airdrome undertaking will decidedly be to public advantage. The major benefit will be socioeconomic. The primary long-range effects on the physical environment include the resettlement of several houses due to route broadening, and several establishments. Finally, the occupants of the capital metropolis will be subjected to both impermanent and lasting additions in noise degree, which, nevertheless, in footings of degree, clip of happening, and distribution will non do a major impact. The building of the proposed airdrome will guarantee optimal usage of a subdivision of fresh land. Although it will ensue in a few limited impermanent environmental inauspicious effects, the life anticipation of the terminus s productiveness will turn out profitable to society on both a regional and local footing. The proposed airdrome development will hold no significantly inauspicious impacts on the environing environment. The building, while affecting dirt betterment and considerable earthwork will, utilize proved building techniques and conventional earthwork methods. Potentially minor inauspicious impacts can readily be avoided by good site direction and building patterns, peculiarly related to drainage system design. A simple monitoring plan is needed to cover the building stage and the first three old ages of operation. This will be prepared during the design stage of the undertaking by the technology advisers. It will so be implemented during the airdrome undertaking building by the disposal assisted by the technology advisers, and by the staff runing the airdrome during airdrome operation. The monitoring plan will besides be supervised. This study has been produced to inform and ease the petition for a Environmental Impact Assessment Regulations. In conformity with the EIA ordinances, merely those issues which give rise to possible important environmental effects need to be assessed in item within the airdrome undertaking. Those affairs which have been identified as potentially giving rise to important environmental effects include: †¢ Surface conveyance and entree. †¢ Air and land noise. †¢ Air quality. †¢ Socio-economics. †¢ Waste. Environmental Impact Assessment ( EIA ) when integrated into the bing planning and determination devising construction, provides extra information towards a better determination devising. Project proponent must do certain that the construct of the proposed undertaking does non belie any development programs, policies or any determinations of the authorities prior to the EIA survey.

Private

The level of organizational cohesion and complexity is necessary to consider industry partnerships The world is increasingly becoming a small global village. With this has come a serious competition as firms face off one another within the same market. In such a competitive market, it forces such a firm to come up with competitive strategies in order manage such competition. Partnerships form one of the most important strategies of managing such a competition.Advertising We will write a custom coursework sample on Private-Public Sector Partnerships specifically for you for only $16.05 $11/page Learn More Firms are coming together to form larger and more complex partnerships (Akintoye, 2008). In order to form a partnership, firms entering the partnership must have a legally binding cohesive factor that none of them can contravene. The cohesive factor should be intertwined in the overall goal that all the partners are seeking to achieve. It is important to ensure that when determining the cohesiveness of the partners, the bar should not be set in a way that others will consider it as a punitive process. Each of the partners should appreciate that there is a shared goal and that for this to be a success such a binding factor should be determined in order to avoid any form of misunderstanding. It is also important to determine organizational complexity. According to Yescombe (2007), organizational complexity can be looked at from various fronts. When forming partnerships, it is always imperative to ensure that all the involved parties have an understanding of the organizational complexity of each member. The complexity should be ‘simple’ enough to be understood by all the parties. This is important because when not all the partners understand the organizational structure of the other party, it becomes easy to have cases where one acts in contrary to the principles of the other. The partners should not be too complex to be understood by others. On the other hand, such an organization should not be too simple in its structure that it creates the perception that it lacks a clear proper focus (Yong, 2010). All the important structure of the organization should be clearly defined, with a clear definition of how they relate, and how they help achieve the overall organizational goals. This way, each partner will come into the partnership with a clear understanding of the other partners, and all the structures that are being brought into the partnership. How partnerships affect organizational performance Entering partnerships will have a direct effect on the performance of a firm. According to Urio (2010), when a firm operates independently as a unit, it will be liable to all the actions taken in the day-to-day activities of the firm. This will change when such a firm joins hands with other firms to form a unit.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The effect of partnership on the performance of an organization will vary depending on the terms of the partnership and the overall goal set to be achieved in the partnership. according to Kellerman (2009), there are some cases where organizations come together to form an umbrella that represents their mutual interest but leaves room for individual firm to determine how it wishes to operate. Such a partnership may not have serious effects on the organization (Grimsey Lewis, 2007). This scholar says that when a partnership has a limited authority over the general management of individual member firm, then every organization will be responsible for its performance. In most partnerships, individual organization would be bound to operate within the confines of the law set within the partnership. The senior officials of the partnership would make every strategic decision, and if a firm were to come up with a strategy that is new, the app roval of these top officials would be needed. Such partnership would have heavy effect on the partners. The effect can be either positive or negative, depending on a number of factors. Positive Effects Partnerships have become very common in the near past. Organizations are forming partnerships, especially when they have similar interests in the market. This can only mean that it has a number of positive effects. The following are some of the benefits of partnerships. When in partnerships, firms get opportunity to share a number of challenges that face the industry. When working as a large unit, it becomes very easy to take care of such challenges as increasingly power of the supplier. In the current market, suppliers are becoming very powerful. With a powerful supplier, firms get to suffer because the supplier would dictate the price to sell their products. When working as a team, it gives individual members of the organization, through the partnership, power to control the supplie rs (Geddes, 2005). They will be speaking with one voice when handling suppliers and this will increase their individual profitability.Advertising We will write a custom coursework sample on Private-Public Sector Partnerships specifically for you for only $16.05 $11/page Learn More Partnerships also create monopoly in the market when dealing with customers. Customers in the contemporary market have become increasingly complex. They are very demanding, and individual members of the organization always go extra miles in order to satisfy them. This may involve engaging in acts that may lead to reduced profits or even loss to the firm. When these individual firms form a unit in the market, they will have a stronger bargaining power in the market. They will dictate the price at which their products should be sold (Hodge Boardman, 2010). This may not necessarily mean that they will have power to frustrate their customers. On the contrary, they will be forming a unit to serve them better, but in a way that will be avoiding any frustrations that may come from a section of the customers. Partnerships may also improve the performance of the organizations because of a joined effort. When these organizations come together, they get the opportunity to share their resources in a manner that will enhance their performance. The partnership will have increased financial power. This would mean that the firm would be in a position to generate all the needed finance internally without the need to source for it from such institution as commercial banks, which come with interests. This avoidance of the fine would increase the profitability of the firm (Pattberg, 2012). It is also important to note that in partnerships, individual partners always come to the partnership with different skills and expertise. When such experiences are shared, the organization will emerge stronger and better positioned to meet market challenges. Negative Effects Although pa rtnerships come with a number of advantages to the members, it has a number of negative effects that it carries with it. The first negative consequence of such partnerships is the increased duration of making decision. Unlike when operating individually, making decision in partnerships always take very long time because of the consultative nature of the process.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Different partners will have to be consulted in order to come up with a decision that is mutually accepted. This process is very tedious and time consuming (Hodge, 2005). In some of the cases, an opportunity may pass by without being tapped because the decision-making unit did not agree on the approach to be taken, or it took too long to reach a consensus. In other cases, what one member of the partnership prefers in not what another prefers. This leads to compromises among the members where a group will feel obliged to take actions some of which may be against their principles. Partnerships exist because of the value driven from them. From partnerships, organizations get to benefit from a number of fronts. There will be financial benefits from such organizations. Other than the direct financial benefits as discussed above, there is the cost sharing of some activities within the partnership. For instance, a firm may need to outsource IT services. This may be a costly venture, especi ally if the services to be outsourced are expensive. However, when in a partnership, members of the partnership will be called upon to share the costs, reducing the weight that would have been felt by an individual firm (Endicott, 1993). When operating as a single unit within the partnership, costs of expansion projects will be shared by the members as this will also offer financial relief to individual member of the organization. Partnerships also help in handling the market issues. The market is varied as individuals within the society are. However, firms always categorize the market into three main segments based on the income. There is always the low class with limited purchasing power. There is the middle class with a higher purchasing power but not as high as that of the high class. Then the last class is made up of the rich. Each of these three classes has characteristics distinct to itself. Targeting all the three market segments at a time may be very challenging. When in pa rtnerships, this challenge can easily be eliminated because each partner can be instructed to target a specific market segment. The segmentation can be done further based on gender and age, and depending on the number of partners, each segment can be assigned to an individual partner. This creates a situation where the presence of this firm is felt in every segment of the market. This will also reduce time taken by the organization to reach the market with its products. Each department will have a clear focus of the market segment targeted, and they will always be responsible for coming up with strategies to ensure speedy introduction of the firm’s product into the market. A partnership also increases the availability of vital information within the partnership and with customers. Customers need constant information, especially about new products or on how to use products they buy (Levy, 2011). To help disseminate such information, there is need to ensure that there is increa sed labor force that will be assigned such duties. This is what partnership offers. The large workforce can be assigned to take care of the customers. Such a workforce will also work well in ensuring that there is coordination among various departments. References Akintoye, A. (2008). Public-Private Partnerships: Managing Risks and Opportunities. Chichester: John Wiley Sons. Endicott, E. (1993). Land conservation through public/private partnerships. Washington: Island Press. Geddes, M. (2005). Making public private partnerships work: Building relationships and understanding cultures. Burlington: Gower. Grimsey, D., Lewis, M. K. (2007). Public private partnerships: The worldwide revolution in infrastructure provision and project finance. Cheltenham: Elgar. Hodge, G. (2005). The challenge of public private partnerships: Learning from international experience. Cheltenham: Elgar. Hodge, G., Boardman, A. (2010). International handbook on public-private partnerships. Cheltenham: Edward Elgar. Kellerman, L. (2009). Public-private partnerships. New York: Nova Science. Levy, S. (2011). Public-private partnerships: Case studies on infrastructure development. Reston: ASCE Press. Pattberg, P. (2012). Public-private partnerships for sustainable development: Emergence, influence and legitimacy. Cheltenham: Edward Elgar. Urio, P. (2010). Public-private partnerships: Success and failure factors for in-transition countries. Lanham: University Press of America. Yescombe, E. (2007). Public-private partnerships: Principles of policy and finance. Amsterdam: Elsevier. Yong, H. (2010). Public-private partnerships policy and practice: A reference guide. London: Commonwealth Secretarial. This coursework on Private-Public Sector Partnerships was written and submitted by user Shaniya O. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Industrial Revolution Essay

Industrial Revolution Essay Industrial Revolution Essay Mike Appell Frazer EUC 2001 The Industrial Revolution, one of the most vital periods of change in Great Britain, occurred because of the stable economic, social, and political stance of the country, as well as brought lasting effects in Britain in each of these areas. With its fast growing monopoly on ocean trade, its renewed interest in scientific discovery, and its system of national banks holding tight to its financial security, Britain was, at the time of the Industrial Revolution, ready for change. It was the great historical change we call the Industrial Revolution which would forever change city life, social class structure, the power of the British nation amongst others of the world, the production of machinery, and the strength of the economy of Britain. Because of the Industrial Revolution, never again would the British have to suffer the results of no changes regarding the inequalities of the working world, or doubt the strength of their country. Instead they would come to view the word "technology " in a completely new way. Due to its sturdy financial and economic conditions, Great Britain was the leading figure in the Industrial Revolution. First of all, its domination of the seas via a strong military force gave it control of ocean transportation and trade. Ongoing British trade of tobacco, sugar, tea, and slaves internationally was largely a result of this control. Secondly, Britain’s national banking system provided it with capital from investments and a surplus of finances for which to use in commerce on the international scale. New inventions of the time included John Kay’s "flying shuttle" weaving device and George Stephenson’s "Rocket" railway train, along with innovations such as Abraham Darby’s thought to use coal instead of charcoal in order to create fuel, as well as Henry Bessemer's renovation of steel production (3.UShistory.com). Each of these improvements aided both the production and transportation of products and materials used fo r trade and in industrial factories. Other new developments included a seed drill, which enabled farmers to plant seeds in straight rows, along with the introduction of mechanical reapers and threshers. These and other devices greatly increased farm production in Britain, promoting the growth and trade of the country. The improved cultivation of healthier fruits, vegetables, and other foods grown on British farms using the new inventions bettered the health and growth of the population, which meant there were more workers to help run industrial factories. Great Britain was also rich in natural resources such as water and coal. These could provide an ample energy supply for trains, factories, steam ships, and other devices which increased transportation and also the movement of workers and new industrial ideas as well. In fact, Britain’s American colonies played an important role in providing the country with such vital raw materials. The enclosure movement restricted the owne rship of public farmlands specifically to the wealthy landowners. As a result of this movement, an influx of unemployed farm workers was created, adding to Britain’s strong labor force in cities. An increase in the number of workers in industry meant that factories could run more efficiently and produce more goods than ever before, helping to manufacture a much greater amount of new machinery (1.Thefreedictonary.com/industrialrevolution).It was this expanded variety of mechanical tools that would fuel the continuation of the Industrial Revolution. The Industrial Revolution was a positive era to have occurred in Britain. In the beginning, however, the Industrial Revolution appeared to bring no benefits at all to the country. Living conditions in cities became unsanitary, as well as cramped and impoverished. Factories subjected men, women, and even children workers to low wages, harsh punishments, and unprotected work around dangerous machinery.The tremendous use of coal in

World View Essay Example | Topics and Well Written Essays - 750 words

World View - Essay Example In religious terms, humans are referred to as those individuals who have been awarded by god with qualities that no other beings, living or dead, consist. Only human beings are endowed with the power to practice spirituality and attain divinity. The goal of each human being is different. As such J. J. Valberg articulates the view that the path of each human being is different and it is not common for all human beings. (252) We are all part of the total power of the cosmos, just a spark! World is place which comprises of different components and these components exist to achieve a balance in the life of all individuals. World to me is a place where I have to stand and operate in such a manner where my individual interests are secure while making sure that my interests do not clash or become a hurdle with the interest of others. While achieving my interests, I will ensure that it will also serve the common interests of the people. The spiritual aspect of life: The correct living style for an individual is by giving importance to the secular and spiritual aspects of life. Of the two, spirituality is more important. Belief in God and in his style of administering the Divine Kingdom is the stepping stone for living a spiritually-oriented life. If we make a profound and critical study of the lives of Divine Personalities and the religious texts, the believers are liable to be further divided into two sections. The first section is those who only ‘believe’ in the existence of God, but does not ‘know’ Him. The second section is, along with ‘believing, knows’ Him as well. The first section does His worshipping and salutations, but has not met Him face to face. They have held discussions, done ritualistic practices, have lectured on the topic of God, but have not experienced Him in their inner world. This segment of believers is more in strength as compared to the second segment. The important reason for this outcome is the faulty a pproach prevalent in the society on God-related issues. Their firm conviction is, God-principle is the topic of the other world, and it is impossible to see Him here. God is invisible like the air. We can only feel His presence. Such wrong assumptions continue to be accepted and the kingdom of God, in societal terms, becomes the argumentative proposition and the bundle of emotions steeped in ritualistic worships. From time immemorial, the Divine Personalities have made an important proclamation relating to God—God is the subject for practical vision and to be experienced. He can be seen and experienced in the actual sense of the term. The Divine Personalities have guided in the past, and will continue to guide the inquisitives treading the path of spirituality, as to how practical vision of God, whose essential form is Light, is possible. The Secular aspect of Life: The secular aspect of life is also equally important. The technological advances and internet revolution have i mpacted the materialistic society and have a telling effect on humankind on the wrong side of life. Human values and morality are sacrificed for aggrandizement of wealth. Increased material prosperity has resulted in social disaster. For example, in America the divorce rates are more than 50% now. What does this mean? The family values like love, affection and respect to the elders have been relegated to the background and self-interest has become the domineering aspect of life. The concept of service has disappeared from the time-table of the individual. Some decades ago, helping others has been one of the domineering features of life. I have not made up my mind finally, as for the profession that I am

The organisational culture and employee behavior Essay

The organisational culture and employee behavior - Essay Example The following qualities will be examined in detail in the essay; All the above character traits can be used by leaders to influence organisational culture and hence employee behaviour. First of all, there will be a need to change corporate communication in order to create an open and transparent organisational culture. This can be achieved through giving clear communication thus eliminating here-say among members of the organisation. This enhances the way employees perceive themselves and will also affect their behaviour (Robbins, 2004) Decision making within any organisation needs to be done in such a way that it enhances independence. Employees need to feel that their respective organisations trust them to the point of allowing them to make decisions within the organisations. Experts have suggested that organisations where there is less bureaucracy in the process of decision making are generally more efficient. The reason why this occurs is that most employees will not waste time trying to maintain protocol. Details of how mangers can achieve this will be examined in the essay. Leaders need to motivate their employees. There are various ways in which this can be achieved; through reward systems, through allowances, flexible working hours and holiday provisions. Employees can also be motivated by possessing greater autonomy in the decision making process. Details of how managers can achieve this will be analysed in the essay. The overall effect of motivation is that it makes workers more energised. This can create a culture of hard work and will be manifested through employee behaviour. These interlink age will be elaborated further in the essay. (Dessler, 2001) The essay will also look at other quality traits that managers can utilise to influence their employees. This can be achieved through justice and honesty when handling employee cases. Leaders also need to employ

Advertising and Segmentation Brief Analysis Essay

Advertising and Segmentation Brief Analysis - Essay Example It has become a household brand and a generic name that always signifies the product as a window or glass cleaner. Recently it has also widened its range by even being used for other surface cleaners like the counter tops. 2) Create a detailed profile of the consumers that would likely purchase this item Windex range offers four products, a powdered or crystal form of Windex that can be used to clean bathtubs, wash basins, and kitchen sinks, a multi surface cleaner in the spray bottle that can be used to clean any smooth surface specially kitchen counters, marble tops, patios, stoves, Windex original is used to clean glass surfaces of windows and other glass tops as well in fact Windex is used as glass cleaner in general. The most innovative and the market leading product is the Windex outdoor, it has mop like cloth piece that can be attached to a rod that can be used to clean lawn’s glass doors. The product is like a gift from heaven for everyone. The most targeted customers are the housewives; they are the ones who are the main customers when households are concerned. They are usually responsible for the purchasing of grocery and other such house maintenance goods. The other users for Windex are bar owner and hoteliers; they purchase Windex in larger quantities for the mirrors in the lobbies, washrooms and bedrooms. Every person who is willing to have their glass surfaces cleaned is the target market for Windex. It’s a medium priced product and therefore, there are no affordability issues. It is a generic brand but not a premium brand and therefore, an affordable one(Muniz &O’Guinn, 2001). 3) Clearly identify which segment the attached advertisements are targeting and the bases for the segmentation. The segment that Windex targets are household and it also targets the whole of the window cleaning industry. But majorly they are targeting only glass users. They have been around in the industry for so long that despite people trying to make their own place in the industry they have practically failed to get hold of the market share of Windex. Windex came forward and introduced the all surface cleaner, this helped people again go for the Windex brand as it had already an established and trusted image in the cleaning sector. People went for the one brand that is already trusted. Their basic target markets are families and the offices at a lower level, at a major level their major target market is the window cleaning businesses. They had recently launched a pouch refill as well. This helped them make their own product more economical, this was specifically done to target the households. Mothers/wives found it better to purchase the bottled Windex once only then later use pouches to refill them. This way they also project a more environmental friendly image as they reduced the usage of bottles. 4) Identify the details in the advertisements that suggest the common needs of the consumers. The most conveyed message through th e ads of Windex is the importance of clear glass. They have conveyed this ad through a few demonstrations that they did in the middle of the city and which surprised the citizens. The technique that they have used here is a very unique one, it is guerilla marketing that is being used to target the customers. Similarly the recent ad about the cleaning of the window which uses two birds who decide to annoy the person at home spending his time leisurely, so that he spends rest of his time cleaning the glass, the person has Windex he sprays it on the glass and the spot disappears in seconds and the birds are disappointed. This type of portrayal of the product emphasizes the fact that the product cleans the spots or smudges very swiftly and without much effort. 5) Identify any cues and why they may used. In