Building A Level Of Trust Between Your Business And Your...

Building a level of trust between your business and your customers is vital, not only for how your brand, but also returning customers. There are no shortcuts to making this work, it takes time and patience, but what are the important factors? Firstly, understand that e-commerce acquires a lot of data. Simple newsletter sign ups may just involve an email address, or a simple profile to be created. However, more and more retailers are collecting further data, such as birthdays and location. The full checkout process will involve full personal details such as billing/home address, delivery/work address and all card details and security number. Even a phone number for delivery is sometimes required. Ask yourself the question, do your customers know where you live? When your birthday is? Your mobile phone number? It’s extreme thinking, however, it puts into perspective the level of trust need to purchase from a new store. Gaining, and more importantly, retaining your customer s trust should be top priority when running an e-commerce business. Here’s how to make it, not break it. 1. Customer Service Your customer service team is your front line of defence. They are your brand ambassadors. The point of contact at the end of the phone when problems occur. Hire intelligently and treat them well. Great customer service is rarely rewarded, however, bad service festers. With the correct resourcing your can hire great brand ambassadors who are great with clients, but people whoShow MoreRelatedSample Persuasive Message1116 Words   |  5 Pagesbehavioral aspects for both e-tailers and their customers. E-commerce, short for electronic commerce, is the buying and selling of goods and services on the internet ( Searchcio.com, 2011 ). It is important to identify and understand some behaviors inherent to e-tailing so that we can learn how to properly respond to a virtual audience. Develop sample persuasive message aimed at a virtual audience. Inherent Behaviors Retailers are the middlemen between the manufacturers and consumers ( Turban, ERead MoreBenefits Of Ethical Leadership : A Positive Corporate Reputation, Ethically Empowered Employees, Increased Quality, And Higher1734 Words   |  7 Pagescorporate reputation, ethically empowered employees, increased quality, and higher customer satisfaction. Ethical leadership will benefit an organization, because it creates a healthy ethical environment, and culture which produces a positive corporate reputation. This will foster employees that; appreciate that ethics is important, recognizes and discusses ethical concerns, works to resolve ethics issues at the lowest level, sees ethics as part of quality, understands their part and feels empowered toRead MoreB2B Marketing Paper1266 Words   |  6 Pagesmajor differences between business marketing and consumer marketing? 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